• The main objective was to build an attractive product for making bicycle more perceptible so as to reduce accidents. This objective was achieved thanks to the little light and the noise Beyeux makes when someone is detected by the sensor inside it.
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Team leadership, part of the brainstorming and ideation, 3D and some of the video illustrations


  • 24h of Innovation ESTIA (Ecole Supérieure des Technologies Industrielles Avancées, Biarritz, France) and AZIMUT (now AIR)
  • Year: 2012
  • Time: 24h
  • Team: Enara Agirrezabala, Itsaso Altuna, Ander Arregi, Maitane Garcia, Nere Karrera, Nerea Lopez, William Peel, Maite Santamaria & David Santamaria
beyeux, the product attached on a bike the product the product usage working process